Barnes & Noble (BKS) new electronic book reader, which entered the market, bears a striking resemblance to that of Amazon.com (AMZN) tool, the e-reader market exploded. He adds, has some useful features of the Kindle, and many of them lacking, not to be missed. But behind the Nook in two critical areas: speed. Rolls in all the important functions to open a book and start there, behind their competitors.

The Nook is finally here. It is, much less be Kindle-killer, as Kindle-clone, and two to tango slow.

How slow is in the starting lineup? Painfully slow. Might-as-well-go-ti-slowly pour a cup of coffee. Current model of Amazon, Kindle 2, takes about five seconds after releasing the power button until it begins to read. In the Nook, it takes a minute and 50 seconds. Fortunately, most users can take an e-reader to sleep as the power down, so that the narrowness of the Nook is less clear. However, the speed of a strike, a problem that says Barnes & Noble, it is known, and promises, in a speech to update the program next year.

The Nook, which adds a Wi-Fi, a little shorter, narrower and thicker than the Kindle, and about 1 oz heavier. “Is the pages by clicking on the arrows next to the screen, two pairs for left and right are treated equally.

NOOK / Kindle COMPARISON

Twice, it’s up and walking, go to the Nook and acts as the Kindle. The key component of a 6-inch screen in black and white in both units. And for everyone, including the $ 259 price used by AT & T (T) 3G wireless network for surfing and downloading of books, newspapers and magazines. I shed tears over the lack of a keyboard, I have always found the Kindle is only of limited use and prefer the virtual Nook of two to produce a note or users of online shops. He also lamented a rudimentary web browser and a text to speech function. The Kindle has both and the second was set off alarm bells among editors as a potential threat to the revenue of audio books.

The most obvious physical difference is displayed below the title. Instead of rows of small buttons and joystick Kindle, the Nook with a color touchscreen for navigation is replaced, used the contents of his library and the online bookstore Barnes & Noble, and to adjust the device settings . The touchscreen Nook offers little eye candy on the way (Apple AAPL) “Cover Flow” interface that lets you flip through the contents of your library or online store. The offset is, but on the negative impact on battery life. Barnes & Noble, said the Nook can go 10 days between charges with WLAN, compared with 14 days for the Kindle. I did not check the Nook for his long statement, but often with Wi-Fi and the Nook, but not continuously, the battery indicator dropped from 100% to 40% in less than 36 hours. Then go have purchased books on the 3G network, usually in less than two minutes, you need to have Wi-Fi off unless two shops in Barnes & Noble brick and mortar. There, the Nook of her sister ship will be recognized and the Wi-Fi pop-up messages and offers pleasant. And you can get all the contents of the e-book access to the store, like a book shelf.

SPECIAL LOAN
Another nice feature is potentially the possibility of digital books for a partner who is giving a niche or an iPhone or a computer at the foot of Barnes & Noble e-Reader program. If your bid is accepted to deliver the book appears in the tool of the borrower for 14 days while locked for the same period. The two-week loans can not be renewed or the book can be borrowed for the second time during the one is a little annoying, at least you are guaranteed to find your book to be one again. Not all publishers have their books are borrowed, but Barnes & Noble, said that about half of commercial e-books in their millions of titles will be available in the store.

The angle can also benefit from making an open platform, the Kindle. Unlike Amazon, which uses a proprietary book format that supports ePub Nook is the norm, allowing the books in a wider variety of sources that can, including access (Google GOOG) book project. The Nook also uses Google’s Android mobile operating technique, which means that one day could run additional applications.

Prior to Barnes & Noble, a lot of time in the future of the Nook there, but it must be with this. Early adopters can only hope the company is moving faster than the Nook is the case today.

This is important if, like me, you’re the long-term perspective for e-mail readers skeptical. I think it is a welcome opportunity for smartphones and tablets of the kind that Apple is rumored to be developing is the preferred means of access to printing.